February 7, 2012
BMW will open its largest ever showroom in Abu Dhabi 0
The German giants, who are the largest luxury car manufacturer in the world, have this week confirmed the plans. BMW’s biggest ever showroom is expected to unveiled at some point during February.
Valentine’s Day will be the day for when Abu Dhabi Motors, the BMW Group’s exclusive importer for the Middle East region, will host a party to celebrate the event. The VIP invite only event is expected to attract around 1,000 guests. This includes Ian Robertson, the Head of Sales and Marketing for BMW AG and Chairman of Rolls Royce Motor Cars. Celebrity singers Maya Diab and Wael Kfoury are expected to perform.
The BMW i8 will be on display at the showroom when it is officially unveiled. This will certainly attract plenty of attention with it’s futuristic design, spectacular performance and excellent environmental credentials just to name a few.
Dr Joerg Breuer – Great growth
Dr Joerg Breuer, the Managing Director of the BMW Group Middle East has said that the region is enjoying a great amount of growth at present thanks to new models and the company’s partners. He said “The Middle East is enjoying robust growth across all sectors of the automotive industry, with the luxury segment in particular growing substantially. These market factors coupled with the commitment of our importer partners and the launch of seven new models during 2011, have helped drive our nine percent sales growth.”
Many believed that an event like this was coming after BMW have been releasing excellent sales figures recently across the region recently. 2011 sales figures saw the company grow by 9 % year on year. This equated to BMW’s best year ever in the country in terms of sales.
As reported by is earlier in our blog, a total of 18,657 BMW and Mini cars were sold across all 14 Middle East markets. The UAE sold 47 % of BMW’s vehicles, making it the largest market for the company in the Middle East region. Abu Dhabi itself saw a 23 % growth selling 4,436 cars and Dubai saw the same figure in terms of growth with 4,395 cars sold. Qatar didn’t perform too badly either, selling 1,265 cars which equates to a 26 % rise when comparing 2011 sales and 2010. Kuwait and Bahrain registered a 6 % increase with Saudi Arabia recording a 2 % increase.
We believe the new showroom will make a great impact and help BMW to grow in the Middle East.