An SUV and hybrid technology for Rolls-Royce? 0

#Rolls-RoyceA Rolls-Royce SUV could be made. The CEO of the company confirmed that idea is still being considered, with the final decision coming later this year.

Recent company success has made it more and more likely that the company will deliver a SUV. Sales of 4,063 were made in 2014, meaning a 12% increase on 2013 and marking five consecutive years of an increase in sales.

Torsten Muller-Otvos, the CEO has been quoted to have said that a few questions still need to be answered. He went on to talk positively about the SUV market, saying that it is an “interesting” segment, with customer demand heading that way. On the other hand, an SUV may not represent the company’s philosophy, Muller-Otvos warned. However he did say that car brands must keeping moving in order to match demand, otherwise the company could “die”.

From those comments, we conclude that a luxury SUV from the company is still very much on the cards.

Rolls-Royce Phantom replacement

A Rolls-Royce Wraith, Drophead Coupe version, is certain to arrive in showrooms in time for 2016. Essentially it will be a replacement for the company’s flagship model, the Phantom. Muller-Otvos has claimed that there is no rush for the model to be released, with the Phantom, which is in its thirteenth year, being a “timeless icon”.

Hybrid technology

Rolls Royce is set to keep up with the trend with the rest of the automotive industry and adopt hybrid technology for their luxurious vehicles. Muller-Otvos described how BMW’s success with electric technology will eventually be passed onto their luxury group, helping to influence the company’s long term strategy. He claimed that there is no demand for fuel alternative engines at present but trends will eventually change for one reason or another.

Long term strategy

In terms of long-term strategy, the Rolls-Royce CEO said that growth in terms of units sold does not match the company’s identity. Selling exclusive cars for a high price limits the target audience, meaning going above 4,000 units per year will be hard to achieve. However Muller-Otvos is happy with that.