Land Rover Jaguar’s Autonomous Vehicles 0

With the recent news concerning the British government’s direction on autonomous vehicles, Jaguar Land Rover have just stated their intentions for their future in the driverless vehicle world. With the autonomous industry now including multiple start ups and huge technological and motoring companies, it is worth £900 billion and looks set to increase. Because of this, companies are developing this new driving technology at an alarming rate. With this being said, what do Jaguar Land Rover plan to do?


Jaguar Land Rover (JLR) plan to take a rather quick, but also slightly conservative route to accomplish their goals. They plan to unleash a 100 strong semi-autonomous fleet on the UK’s roads by 2020. The first of these tests will occur this year. JLR plan to use a 41 mile course consisting of urban and motorway driving to test their new semi-autonomous technology. The ultimate aim therefore, is to build an array of technologies over time which will inevitably lead to a semi-autonomous car.

Tony Harper, who is head of research at JLR, said: “Our connected and automated technology could help improve traffic flow, cut congestion and reduce the potential for accidents… We will also improve the driving experience, with drivers able to choose how much support and assistance they need… In traffic, for example, the driver could choose autonomy assist during tedious or stressful parts of the journey.”

These JLR vehicles will apparently begin their testing by using technology more closely related to the likes of Tesla’s than that Google’s. This will be interesting considering the recent disaster at the hands of Tesla’s semi-autonomous technology. Either way, it is excellent to see that one of the largest British car makers will be having a real good go at cracking the autonomous car world.

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