Formula E nails it with this publicity stunt 0


In what can be construed as a showcase of their latest electric Grand Prix car, plus a fascinating reminder of the benefits of electric vehicle power as a concept. Formula E’s recent publicity film also pays homage to the world electric vehicles will help to protect.

The short film sees a Formula E supercar go head-to-head with the animals kingdom’s fastest contender – the cheetah.

In incredibly shot footage of the race, the cheetah streaks off into an early lead, reaching an eye-watering speed of 62mph in just three seconds.

But despite the initial lead, the race car ultimately wins the day after reaching its top speed of 140mph.

The race was set up to highlight the impact of climate change on endangered species, like the cheetah.

There are thought to be only 7,000 cheetahs remaining in the wild.

Alejandro Agag, Founder and CEO of Formula E, said: “We knew the similarities in performance between the Formula E car and a cheetah, so we were curious to see the outcome.

“But, what’s even more important is to determine the outcome for the future for not only us, but the cheetah and other animals we share our planet with.

“We only have one planet and we must address the issues we currently face from the source and electric cars can play a key role in reducing C02 emissions worldwide.”

Mr Vergne added: “There are only around 7,000 cheetahs still living in the wild and we have a strong desire to raise awareness for the main threats they face, such as illegal trade of cubs for pets, loss of prey due to habitat loss and fragmentation aggravated by climate change.

“I’m really proud to have participated in this film and stay tuned for some exciting news to come following the documentary.”

Watch the video here.

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