March 9, 2017
GENEVA MOTOR SHOW 2017 – Aston Martin launch new extreme hi-performance brand 0
AMR or ‘Aston Martin Racing’ should see its concepts hit the production line in the near future.
The two models on display in Switzerland were the Aston Martin Rapide AMR and the Vantage AMR Pro. Both featured unique new stylings plus a newly designed AMR badge that will feature across the entire range in the near future.
The new line will feature two distinct vehicle types.
ARM cars will be heavy on visual upgrades and minor changes to parts, where as AMR Pro vehicles will be aimed much more at track driving, and will come straight from Aston Martin’s ‘Q’ division.
As the first concept to the more conservative of the two models, the Rapide AMR gives a good impression of how the road-going rides will fare.
Sporting a 6L V12 engine, the Rapide will feature a much bigger quad-exit exhaust, producing a eye-watering top speed of 210mph.
The body has had a carbon-fibre front-splitter added plus a rear lip spoiler, 21-inch alloy wheels are stock standard.
The interior cabin is fitted with carbon-fibre sports seats, centre console and door casings to keep the weight down.
Alternatively, the Vantage Pro sports a far more informal look.
A track-only vehicle, the Vantage has been engineered with race-spec parts and rocks a 4.7L V8 engine, transmission mounts, fully adjustable suspension and 19-inch centre locking wheels.
There are plenty of external upgrades are added to a carbon-fibre heavy interior, fitted with Alcantara upholstery and a bespoke roll cage.
The President and CEO of Aston Martin, Dr Andy Palmer, said that both concept cars are slated for production, but will have a limited series number. It’s likely that only seven of the Vantage Pro’s will be made.
“As passionate enthusiasts of Aston Martin’s competition pedigree, AMR is something we have wanted to bring to fruition for some time,” he said.
“Cars such as the Vantage GT8 and Vantage GT12 confirmed that our customers love raw, race-bred models, but we also knew there was an opportunity to create cars that offer a sharper performance focus but stop short of those truly hardcore, special series models.
“With the AMR brand we have the perfect platform to deliver both.
“As proof of that intent I’m incredibly excited to announce that we will be putting both the Vantage AMR Pro and Rapide AMR into production: the Vantage in an extremely limited series of no more than seven cars; the Rapide as a run of only 210 cars.
“They are the start of something very exciting – a programme that will eventually see an AMR version of every model in the Aston Martin range.”
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