March 6, 2013
Mercedes’ battle in the American luxury car market 1
Last year the battle between Mercedes and BMW was once again a hotly contested. There is no doubt that this year will again be another interesting race to the top in the luxury car market. Not only do Mercedes have to worry about BMW, they also have the likes of Lexus and Audi showing excellent growth in sales. Acura are also making a claim in the luxury market. They are being taken a lot more seriously after appearances at various motor shows.
An all-time high for Mercedes last year
Mercedes-Benz managed to continue their success in America last year. They were still ranked number two however, just behind BMW, despite selling a magnificent 274,134 throughout the whole year.
BMW beat them by 7,326 vehicles in total, selling 281,460. Mercedes-Benz rise was recorded at 11.8 per cent compared to 2011. They are showing extremely healthy growth in the world’s largest luxury car market. Sales figures for the year include Sprinter vans and Smart cars.
Their strong figures across the Atlantic were mainly to do with America’s growth in the automotive industry. It was in fact the country’s best year since 2007, before the worldwide financial crisis. Altogether there were around 14.5 million vehicles sold, marking a 13 percent increase compared to sales in 2011.
What vehicles aided Mercedes’ success?
So how did Mercedes-Benz record their best ever year in the United States? The new generation C-Class was ultimately a game changer. It’s updated design and much advanced new features helped the car appeal to a younger market. With both the C-Class Sedan and the C350 Sport being strategically released in September, sales increased a great deal. The C-Class sedan comes with both 4 and 6 cylinder engines. The Coupe has a panorama sunroof as standard.
The GLK was also refreshed to help sales majorly increase. The E-Class Sedan and Wagon came with a new 7 speed automatic transmission, being more efficient.
The Mercedes Sprinter hit record highs in America too. This was largely thanks to the company joining forces with Freightliner. It’s BlueTEC diesel engine is amongst the very best in its category, offering outstanding economy benefits. The vehicles practicality was well thought out too, being an important factor in the commercial van category.