Microsoft and Volvo team up for driverless future 0

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Microsoft and Volvo have announced they’re joining forces to reach the goal of autonomous vehicles. With the driverless car being the new go-to technology companies are investing in, these two heavyweights are hoping a joint venture will get them there faster.

Not only are they working towards this innovative technology, but Microsoft is already lending Volvo a hand to create an interactive shopping experience using the U.S company’s HoloLens headset.

Volvo hopes to modernise the car buying process by incorporating the physical – the car in a showroom – and the digital – the 3-D projection created by the HoloLens. A customer can choose a Volvo model in the showroom and then, using the augmented reality headset, they can view the car in 3-D, see its parts, change colours, swap wheels, and even see how the car’s features and services work.

Volvo’s Senior Vice President of Marketing, Sales and Service, Björn Annwall, told CNBC that the “HoloLens offers the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colours, rims, or get a better understanding of the features, services and options available”.

Below is a video of how HoloLens will work in Volvo showrooms, which is set to be introduced next year:

Credit: Microsoft HoloLens YouTube channel