Nissan backs Sunderland for City of Culture bid 0


Perhaps understandably, Nissan has backed Sunderland as the city bids for the title of National City of Culture. The Japanese automaker has had a plant in the North-East since 1986 and recently announced plans to increase production; welcome news amid the uncertainty following the UK’s decision to leave the EU.

Sunderland is in the final stages of its submission for the 2021 title and the support from one of the city’s main employers will come as a timely boost as the decision draws near. If victorious, Sunderland could be hosting a national cultural festival in 2021.

Kevin Fitzpatrick, the vice-president at Nissan’s Sunderland plant, said:  “We are delighted to back Sunderland’s bid to become UK City of Culture 2021.

“It would be great to see a city that gives so much to the world get the recognition it richly deserves.”

Rebecca Ball, the director of Sunderland 2021, said: “It’s absolutely fantastic to have Nissan pledge its support to our City of Culture Bid, and is a huge statement of just how important this bid is, not only to Sunderland, but the whole of the North East. We’re thrilled they’ve got behind us.

“A successful bid could be truly transformational for the city and region. It has the potential to bring in many millions of pounds of investment, that would really spur on the regeneration of our city and establish it as a destination for visitors not only in 2021, but in the run-up and years after.”

“We need everyone’s support. From businesses, to schools, to individual people. Since the shortlist announcement we have seen a step change and more and more people and organisations want to get involved and back the bid in these pivotal final weeks.”

Sunderland made the shortlist after first bidding in April. The second bid will be delivered to the judging panel by September 29th.

The cities rivalling Sunderland’s bid are: Swansea, Coventry, Stoke and Paisley.

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