The story behind the Peugeot badge 0


Peugeot hasn’t always made cars, the French company started off in 1847 as a producer of saws and other blades. A lion was chosen as a logo to represent the strength and suppleness of its products.

The lion underwent a variant of different stylings over the years until the final version was settled on in 1975 – the 604 being the first car to have the honour of wearing it.

Over the last 40 years the logo hasn’t changed much, these days it’s perhaps a slightly more fluid edition, but in the eyes of the French and plenty more besides, the lion continues to roar loud and proud.

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