August 28, 2012
Toyota aiming for a push in India 0
Toyota has bounced back from losing out on the number one car producer spot last year with strong sales in 2012. They understand that if they are reach the heights of what they experienced from 2008 to 2011, they need to make better progress within the Indian market.
Currently the Japanese company have the Etios and the Altis on the Indian car market. One is a Sports utility vehicle whilst the other is a Multi purpose vehicle. Toyota are currently carrying out a feasibility study in order to bridge the gap between the two cars. Toyota would then essentially rival the Honda City, the Volkswagen Vento, the Hyundai Verna and a few others. After reading that you will be able to imagine that the battle will not be easy. A spokesperson has stated that this is a very important issue for Toyota and one that they are desperately trying to address.
The news has been coming. Toyota recently announced that they will release eight subcompact (mid size) cars in emerging countries by the year 2015. It is not quite known of which vehicles will be sold in India in particular, with Toyota playing their cards close to their chest. There have been rumours that the Toyota Avanza, a multipurpose vehicle will hit showrooms in India alongside a multipurpose transformed Etios. Other rumours include the Toyota Rush SUV making it’s way to the Indian car market. If that does prove to be true, it will act as a competitor to the Renault Duster. Ford are looking to the highly anticipated EcoSport along with the Scorpio (a car that will sound very familiar in the UK). Toyota better get a move on.
Toyota ultimately aims to be selling 50 per cent of their overall sales to emerging car markets. Last year that figure was a respectable 45 per cent. Back at the start of the Century Toyota were only selling 18.6 per cent of their vehicles to emerging markets.
It is expected that by the year 2013, production capacity will hit 3.1 million vehicles a year in emerging car markets. That would represent a great increase of almost 1 million, with 2.38 million vehicles being produced in 2010. Toyota’s future in India looks very bright indeed.